As the insurance landscape grows more competitive and complex each year, one thing is clear: agents need more than just a license to succeed. They need the right partner in their corner.
That’s where a Field Marketing Organization (FMO) comes in.
Whether you’re a new agent navigating ACA plans for the first time or a seasoned pro looking to grow your book, a strong FMO can be the difference between staying afloat and scaling your business.
Let’s break down what an FMO does and why partnering with O’Neill Marketing gives you the edge.
What Is an FMO?
A Field Marketing Organization (FMO) is a company that works directly with insurance carriers and supports independent agents with:
Contracting and certifications
Sales training and education
Marketing tools and technology
Commission and bonus tracking
Ongoing compliance support
In short, we do the behind-the-scenes work, so agents can focus on doing what they do best: selling and serving their clients.
The Top 5 Reasons to Work With an FMO
1. Access to More Carriers and Products
Working with an FMO gives you access to a wide variety of ACA, Medicare, Life, Ancillary, Group, and PPO plans that you likely wouldn’t be able to get on your own. This means more options for your clients and more opportunities to close the sale.
2. Streamlined Contracting
No more back-and-forth or wondering if you’re fully appointed. At O’Neill Marketing, we guide you through the entire contracting process with each carrier, keeping things organized and moving fast.
3. Sales Support
With one-on-one strategy sessions, a good FMO equips you with tools that help you grow.
4. Training & Compliance Guidance
Whether it’s staying on top of CMS changes or learning how to use HealthSherpa efficiently, we keep you informed and ahead of the curve with webinars, newsletters, and personalized training.
5. Back Office Support
Questions about commissions? Need help with an enrollment issue? Our dedicated team is here to provide hands-on support when you need it most. We know time is money—and we don’t waste yours.
Why O’Neill Marketing?
We’re not just another FMO. We’re a partner in your success.
With decades of experience, a powerful agent portal, and a sharp understanding of both the national and local market, O’Neill Marketing gives agents:
Top-tier carrier relationships
Cutting-edge technology and enrollment tools
Competitive commissions and exclusive incentives
Real support from real people
We’re a team of industry veterans who are invested in your growth—and we have the track record to prove it.
Ready to Get Started?
If you’re ready to build your business with the support you deserve, we’re here to help.
Reach out today to get contracted, schedule a one-on-one consultation, or just see what we’re all about.
Because when agents succeed, we all win.
